Now, who is behind all this?

Director led. Commercial acumen. MAJORITY was founded by Emmy-nominated, Peabody-winning independent filmmaker Senain Kheshgi in partnership with advertising industry veteran Jonathon Ker. With Kheshgi at the helm, MAJORITY blends indie and commercial excellence to deliver relatable content that resonates globally.

Partner & Managing Director

Senain Kheshgi

Peabody Award-winning filmmaker, Senain has directed several feature and short films, including the three-time Emmy-nominated feature documentary THE DIPLOMAT (ESPN), and the award-winning PROJECT KASHMIR (PBS/Independent Lens). She created, wrote and directed the comedic docu-web series DIVAS OF KARACHI (PBS) and directed virtual reality films with Here Be Dragons (formerly Vrse) for Facebook, Johnson & Johnson, and Save the Children. She was commissioned by The Annenberg Center for Photography to make a VR film in Havana, Cuba as part of the Pacific Standard Time exhibition. Her films have premiered at Tribeca Film Festival, International Documentary Festival Amsterdam (IDFA), The Human Rights Watch Film Festival (NY and London) as well as other film festivals around the world.

Senain is a three-time Sundance Fellow and has served on panels and juries at Sundance, Hot Docs, Sheffield Doc/Fest, ITVS, and Film Independent. She is a former board member of the International Documentary Association and a member of the Academy of Motion Picture Arts and Sciences.

Partner & Executive Producer

Jonathon Ker

Over the course of a two-decade career, Jonathon Ker has distinguished himself as a career builder with a keen eye for talent and a steadfast reputation for producing top-tier commercials, films, music videos and experimental content.

Ker has produced commercial work for brands such as
Coca-Cola, Levis, Nike, Mercedes, American Express. He has also produced projects for such artists as Michael Jackson, Eminem, Neil Young, Black Eyed Peas, Tom Petty, Gwen Stefani, and U2.

Above all, Ker is known for launching and energizing careers for some of the most successful commercial and feature film directors working today, including Michel Gondry, Neil Abramson, Alex Proyas, Keir McFarlane, and Gore Verbinski. His gift for spotting talent and assessing their needs has made him one of the most valued and sought-after exec producers in the world of advertising.